ASP Expert Haircare

At ASP we DO NOT conduct or commission animal testing on our formulations or finished products.
Every decision we make is based on our commitment to making the world a more beautiful place – it’s in our DNA.
92% NATURALLY
DERIVED
At least 92% of ASP product ingredients are naturally derived.
VEGAN
FRIENDLY
ASP products are suitable for vegans.
SUSTAINABLE
PACKAGING
Our policy has always been to utilize, where possible, natural or eco-friendly components.
DEFORESTATION
REGULATION
ASP is committed to the EU Deforestation Regulation (EUDR). Under this regulation, products may only be imported or traded within the EU if they are proven to be legally produced and free from any contribution to deforestation. This applies to beef, cocoa, coffee, palm oil, soy, wood, rubber and all products derived from these materials.
VISION
To be the best salon professional brand in the world.
MISSION
To inspire passion & creativity in the salon professional through superior
product innovation & education.
INNOVATE, INSPIRE, CREATE

CORE VALUES
EDUCATION FIRST
ASP Education will motivate and inspire salon professionals to
instill confidence in the use of our products.
INNOVATE
ASP products are inspired by the latest technological advances.
CUSTOMER FOCUSSED
We listen to our customers to ensure that we develop products, education
and initiatives that focus on their needs and exceed their expectations.
ETHICAL
We are committed to reducing our environmental footprint, incorporating
sustainability into our products.